7 industries · 74 tools

Martech stack diagrams: how data moves through your marketing stack

Every industry wires its tools differently. Pick yours to see how leads, orders and supporters flow from first click to the dashboard, and where the handoffs usually break.

B2B tech & cybersecurity

Paid, organic and intent signals feed a Webflow site and HubSpot, which scores and syncs leads to Salesforce for sales, with all touchpoints rolled into a warehouse for pipeline attribution.

DTC e-commerce

Paid and organic traffic lands on a Shopify storefront; orders flow to fulfillment and the ERP while Klaviyo turns customer events into email and SMS, and an attribution layer ties revenue back to spend.

Financial & insurance services

Search, education content and referral partners feed quote and application flows; regulated data stays in the policy or loan system while the CRM routes leads to licensed advisors and runs compliance-reviewed nurture.

Healthcare & professional services

Local search and referrals drive visitors to the practice website, where booking and intake stay inside a HIPAA boundary with the EHR, while only de-identified signals reach marketing tools and reporting.

Local services & trades

Maps, Local Services Ads and directories drive calls and booking requests into field service software, which dispatches the job, invoices it and triggers the review and maintenance reminders that bring the next job in.

Restaurants & hospitality

Maps, social and delivery apps bring guests in; the website pushes commission-free direct orders and reservations into the POS, and guest data from every visit feeds loyalty, email and SMS that bring people back.

Nonprofits & advocacy

Campaign channels drive supporters to action pages and donation forms, all records land in one constituent CRM, and segments flow back out to email, SMS and events while a dashboard tracks donors, dollars and actions.

Click any tool to see what it does and how we run it. Green paths are where revenue moves.

Select a tool in the map to see its role in the stack.

Text version: every stack, tool and alternate vendor

B2B tech & cybersecurity marketing technology stack

Paid, organic and intent signals feed a Webflow site and HubSpot, which scores and syncs leads to Salesforce for sales, with all touchpoints rolled into a warehouse for pipeline attribution.

Data flow: Paid media to Website; SEO / AEO content to Website; Intent data to Marketing automation (accounts); Website to Marketing automation (forms); Marketing automation to Enrichment; Marketing automation to CRM (MQL sync); CRM to Sales engagement; CRM to Data warehouse (opps); Marketing automation to Data warehouse (touches); Data warehouse to Pipeline dashboards.

  • Paid media (Demand)

    Typical setup: LinkedIn, Google Ads

    Role in the stack
    Targets buying committees by title, industry and account list.

    What GHD builds and runs
    Campaign structure, audience syncs from HubSpot, spend tied to pipeline instead of clicks.

    Alternate vendors
    Microsoft Ads, Reddit Ads, StackAdapt, Metadata.io

  • SEO / AEO content (Demand)

    Typical setup: Pillar pages, blog

    Role in the stack
    Pillar pages and posts that rank in search and get cited by AI answer engines.

    What GHD builds and runs
    Topic architecture, schema markup and a production pipeline that ships on schedule.

    Alternate vendors
    Semrush, Ahrefs, Clearscope, MarketMuse

  • Intent data (Demand)

    Typical setup: 6sense, Bombora

    Role in the stack
    Flags accounts researching your category before they fill out a form.

    What GHD builds and runs
    Maps intent surges onto HubSpot account records so sales sees who is warming up.

    Alternate vendors
    Demandbase, G2 Buyer Intent, TechTarget Priority Engine

  • Website

    Typical setup: Webflow, gated assets

    Role in the stack
    Where every channel lands and every form converts.

    What GHD builds and runs
    Webflow build, CMS models, gated-asset flows and form-to-CRM wiring.

    Alternate vendors
    WordPress, HubSpot CMS, Framer, Contentful

  • Marketing automation (Marketing ops)

    Typical setup: HubSpot, scoring

    Role in the stack
    Captures, scores and nurtures leads until they are ready for sales.

    What GHD builds and runs
    Lead scoring, lifecycle stages, nurture programs and the MQL handoff rules.

    Alternate vendors
    Marketo, Pardot (Account Engagement), ActiveCampaign

  • Enrichment (Marketing ops)

    Typical setup: Clay, ZoomInfo

    Role in the stack
    Fills in firmographics so forms can stay short.

    What GHD builds and runs
    Enrichment waterfalls and field mapping that keep records clean on the way in.

    Alternate vendors
    Apollo, Clearbit (Breeze), Cognism, Lusha

  • CRM (Sales)

    Typical setup: Salesforce

    Role in the stack
    System of record for accounts, opportunities and revenue.

    What GHD builds and runs
    HubSpot to Salesforce sync design, field governance and routing.

    Alternate vendors
    HubSpot Sales Hub, Microsoft Dynamics 365, Pipedrive

  • Sales engagement (Sales)

    Typical setup: Outreach, Salesloft

    Role in the stack
    Reps work MQLs with sequenced email and calls.

    What GHD builds and runs
    Sequence triggers from CRM status so no hand-raiser is left waiting.

    Alternate vendors
    Apollo, HubSpot Sequences, Groove

  • Data warehouse

    Typical setup: BigQuery

    Role in the stack
    Joins marketing touches with opportunity data.

    What GHD builds and runs
    Pipelines from HubSpot, Salesforce and ad platforms into one model.

    Alternate vendors
    Snowflake, Redshift, Databricks

  • Pipeline dashboards

    Typical setup: Looker Studio

    Role in the stack
    Shows which channels create pipeline and revenue.

    What GHD builds and runs
    Attribution views leadership actually reads, refreshed automatically.

    Alternate vendors
    Tableau, Power BI, Metabase, Dreamdata

DTC e-commerce marketing technology stack

Paid and organic traffic lands on a Shopify storefront; orders flow to fulfillment and the ERP while Klaviyo turns customer events into email and SMS, and an attribution layer ties revenue back to spend.

Data flow: Paid social to Storefront; Search & shopping to Storefront; Storefront to Checkout (orders); Checkout to ERP / inventory; ERP / inventory to Fulfillment; Storefront to Email & SMS (events); Email & SMS to Reviews & loyalty; Email & SMS to Storefront; Storefront to Attribution (pixels); Paid social to Attribution (spend); Attribution to Revenue dashboard.

  • Paid social (Traffic)

    Typical setup: Meta, TikTok

    Role in the stack
    Prospecting and retargeting creative on social.

    What GHD builds and runs
    Catalog feeds, conversion API setup and creative testing cadence.

    Alternate vendors
    Pinterest Ads, Snapchat Ads, Reddit Ads

  • Search & shopping (Traffic)

    Typical setup: Google Ads, SEO

    Role in the stack
    Captures shoppers already searching for the product.

    What GHD builds and runs
    Shopping feed hygiene, SEO for collections and product pages.

    Alternate vendors
    Microsoft Shopping, Amazon Ads, Semrush

  • Storefront

    Typical setup: Shopify

    Role in the stack
    The storefront, catalog and cart.

    What GHD builds and runs
    Shopify theme work, apps, custom logic and speed.

    Alternate vendors
    BigCommerce, WooCommerce, Salesforce Commerce Cloud

  • Checkout

    Typical setup: Shop Pay, Stripe

    Role in the stack
    Checkout and payments.

    What GHD builds and runs
    Checkout extensions, shipping rules and payment configuration.

    Alternate vendors
    PayPal, Klarna, Afterpay, Bolt

  • ERP / inventory (Operations)

    Typical setup: NetSuite, Cin7

    Role in the stack
    Inventory, orders and cost of goods in one place.

    What GHD builds and runs
    Shopify to ERP integration so stock and orders stay in sync.

    Alternate vendors
    Acumatica, Brightpearl, Odoo, SkuVault

  • Fulfillment (Operations)

    Typical setup: ShipStation, 3PL

    Role in the stack
    Picks, packs and ships orders.

    What GHD builds and runs
    Fulfillment routing, shipping-date logic and tracking notifications.

    Alternate vendors
    ShipBob, EasyPost, Shippo, ShipHero

  • Email & SMS (Retention)

    Typical setup: Klaviyo flows

    Role in the stack
    Turns browsing and purchase events into email and SMS.

    What GHD builds and runs
    Welcome, abandon, post-purchase and win-back flows plus campaign calendar.

    Alternate vendors
    Attentive, Postscript, Omnisend, Braze

  • Reviews & loyalty (Retention)

    Typical setup: Okendo, Yotpo

    Role in the stack
    Social proof and repeat-purchase incentives.

    What GHD builds and runs
    Review requests timed to delivery and loyalty tied to customer profiles.

    Alternate vendors
    Judge.me, Stamped, Smile.io, LoyaltyLion

  • Attribution

    Typical setup: GA4, Triple Whale

    Role in the stack
    Ties orders back to the ads and emails that drove them.

    What GHD builds and runs
    GA4 and server-side tracking so the numbers match Shopify.

    Alternate vendors
    Northbeam, Rockerbox, Polar Analytics

  • Revenue dashboard

    Typical setup: ROAS, LTV, CAC

    Role in the stack
    ROAS, LTV and CAC in one view.

    What GHD builds and runs
    A weekly dashboard the owner can run the business from.

    Alternate vendors
    Looker Studio, Lifetimely, Glew, Daasity

Financial & insurance services marketing technology stack

Search, education content and referral partners feed quote and application flows; regulated data stays in the policy or loan system while the CRM routes leads to licensed advisors and runs compliance-reviewed nurture.

Data flow: Search & SEO to Website; Education content to Website; Referral partners to CRM (referrals); Website to Quote / application (start); Quote / application to E-sign & KYC; E-sign & KYC to Policy / loan system; Quote / application to CRM (lead); CRM to Advisor routing; CRM to Compliant nurture; Policy / loan system to Funnel reporting (bound / funded); CRM to Funnel reporting.

  • Search & SEO (Demand)

    Typical setup: Google Ads, rate pages

    Role in the stack
    Captures people comparing rates, policies and providers.

    What GHD builds and runs
    Rate and product pages built to rank, plus compliant paid search with tracked quote starts.

    Alternate vendors
    Microsoft Ads, Comparison sites, Semrush

  • Education content (Demand)

    Typical setup: Calculators, guides

    Role in the stack
    Calculators and guides that build trust before the first call.

    What GHD builds and runs
    Interactive calculators and education hubs that feed quote forms with context.

    Alternate vendors
    Outgrow, Calconic, Ion Interactive

  • Referral partners (Demand)

    Typical setup: Agents, CPAs, brokers

    Role in the stack
    Agents, CPAs and brokers who send warm referrals.

    What GHD builds and runs
    Partner referral links and portals that tag every lead to its source.

    Alternate vendors
    PartnerStack, Impact.com, Salesforce Experience Cloud

  • Website

    Typical setup: Webflow, quote forms

    Role in the stack
    Where products are explained and quotes begin.

    What GHD builds and runs
    Webflow build with accessible, disclosure-ready product and quote pages.

    Alternate vendors
    WordPress VIP, HubSpot CMS, Sitecore

  • Quote / application

    Typical setup: Pre-qual, saved progress

    Role in the stack
    The quote or application flow where most drop-off happens.

    What GHD builds and runs
    Multi-step forms with saved progress, pre-qualification and abandonment follow-up.

    Alternate vendors
    Typeform, Formstack, Jotform Enterprise, Unqork

  • E-sign & KYC (Regulated core)

    Typical setup: DocuSign, ID verify

    Role in the stack
    Identity checks and signatures without paper.

    What GHD builds and runs
    E-sign and verification steps wired into the application, not bolted on.

    Alternate vendors
    Adobe Acrobat Sign, Persona, Alloy, Socure

  • Policy / loan system (Regulated core)

    Typical setup: PAS, LOS

    Role in the stack
    The system of record for policies or loans.

    What GHD builds and runs
    Integration plans that keep regulated data in the core system and out of marketing tools.

    Alternate vendors
    Guidewire, Applied Epic, Encompass, nCino

  • CRM

    Typical setup: Salesforce FSC, HubSpot

    Role in the stack
    Every prospect, referral and advisor touch in one place.

    What GHD builds and runs
    Salesforce Financial Services Cloud or HubSpot setup, lifecycle stages and partner attribution.

    Alternate vendors
    Microsoft Dynamics 365, Redtail, Wealthbox, Velocify

  • Advisor routing

    Typical setup: Licensed state, round-robin

    Role in the stack
    Gets each lead to an advisor licensed where the client lives.

    What GHD builds and runs
    Routing rules by state, product and capacity, with response-time alerts.

    Alternate vendors
    LeanData, Chili Piper, Distribution Engine

  • Compliant nurture

    Typical setup: Reviewed + archived email

    Role in the stack
    Follow-up that compliance has already approved.

    What GHD builds and runs
    Pre-reviewed templates, archived sends and consent tracking.

    Alternate vendors
    Smarsh, Global Relay, Marketo, Pardot

  • Funnel reporting

    Typical setup: Quotes, binds, funded

    Role in the stack
    Quotes, binds and funded loans by channel.

    What GHD builds and runs
    Funnel reporting from first visit to revenue, not just form fills.

    Alternate vendors
    Tableau, Power BI, Looker Studio

Healthcare & professional services marketing technology stack

Local search and referrals drive visitors to the practice website, where booking and intake stay inside a HIPAA boundary with the EHR, while only de-identified signals reach marketing tools and reporting.

Data flow: Local search to Practice website; Search ads to Practice website; Referrals to Online booking; Practice website to Online booking (book); Practice website to Call tracking (calls); Online booking to EHR / PM system; EHR / PM system to Reminders; EHR / PM system to Marketing CRM (de-identified); Call tracking to Marketing CRM; Marketing CRM to Reviews; Marketing CRM to Growth reporting.

  • Local search (Discovery)

    Typical setup: Google Business Profile

    Role in the stack
    How most patients find a local practice.

    What GHD builds and runs
    Profile optimization, categories, posts and review response.

    Alternate vendors
    Yext, Birdeye, Podium

  • Search ads (Discovery)

    Typical setup: Google Ads

    Role in the stack
    Captures high-intent searches for services.

    What GHD builds and runs
    Campaigns built around services and locations, with compliant tracking.

    Alternate vendors
    Microsoft Ads, Meta (limited targeting), Doctor.com

  • Referrals (Discovery)

    Typical setup: Physicians, partners

    Role in the stack
    Physician and partner referrals.

    What GHD builds and runs
    Referral intake paths that route straight into scheduling.

    Alternate vendors
    Doximity, ReferralMD, Salesforce Health Cloud

  • Practice website

    Typical setup: Webflow, service pages

    Role in the stack
    Service pages that answer patient questions and convert.

    What GHD builds and runs
    Webflow build, service and location pages, structured data.

    Alternate vendors
    WordPress, Squarespace, HubSpot CMS

  • Call tracking

    Typical setup: CallRail

    Role in the stack
    Many patients still call instead of booking online.

    What GHD builds and runs
    Call tracking by source so phone leads count in reporting.

    Alternate vendors
    Invoca, CallTrackingMetrics, WhatConverts

  • Online booking (HIPAA boundary)

    Typical setup: Scheduling, intake

    Role in the stack
    Online scheduling and intake forms.

    What GHD builds and runs
    Booking integration that keeps patient details inside the HIPAA boundary.

    Alternate vendors
    Zocdoc, NexHealth, Phreesia, Luma Health

  • EHR / PM system (HIPAA boundary)

    Typical setup: Patient record

    Role in the stack
    The clinical and practice management record.

    What GHD builds and runs
    Integration planning that keeps PHI where it belongs.

    Alternate vendors
    athenahealth, eClinicalWorks, Epic, DrChrono

  • Reminders (HIPAA boundary)

    Typical setup: BAA-covered SMS

    Role in the stack
    Appointment reminders and follow-ups.

    What GHD builds and runs
    BAA-covered messaging that cuts no-shows.

    Alternate vendors
    Weave, Klara, Solutionreach

  • Marketing CRM

    Typical setup: HubSpot, no PHI

    Role in the stack
    Marketing contacts and campaigns, with no PHI.

    What GHD builds and runs
    Data rules for what can and cannot leave the boundary.

    Alternate vendors
    Salesforce Health Cloud, Keap, Actium

  • Reviews

    Typical setup: Post-visit requests

    Role in the stack
    Post-visit review requests.

    What GHD builds and runs
    Automated, compliant review asks that grow local rankings.

    Alternate vendors
    Birdeye, Podium, RepuGen

  • Growth reporting

    Typical setup: Leads, booked visits

    Role in the stack
    Leads, calls and booked visits by channel.

    What GHD builds and runs
    Reporting on booked appointments, not just clicks.

    Alternate vendors
    Looker Studio, Power BI, AgencyAnalytics

Local services & trades marketing technology stack

Maps, Local Services Ads and directories drive calls and booking requests into field service software, which dispatches the job, invoices it and triggers the review and maintenance reminders that bring the next job in.

Data flow: Google Business Profile to Website; Directories to Website; Local Services Ads to Call tracking (calls); Website to Online booking (book); Website to Call tracking; Call tracking to Field service software; Online booking to Field service software; Field service software to Dispatch & techs; Dispatch & techs to Invoicing & payments; Invoicing & payments to Review requests; Field service software to Maintenance reminders (history); Field service software to Job dashboard.

  • Google Business Profile (Get found)

    Typical setup: Maps, reviews

    Role in the stack
    Where most local customers find a contractor.

    What GHD builds and runs
    Profile optimization, service areas, photos and review responses.

    Alternate vendors
    Yext, BrightLocal, Birdeye

  • Local Services Ads (Get found)

    Typical setup: Google Guaranteed

    Role in the stack
    Pay-per-lead ads with the Google Guaranteed badge.

    What GHD builds and runs
    LSA setup, lead disputes and budget tuned to booked jobs.

    Alternate vendors
    Google Ads search, Thumbtack, Bing Places

  • Directories (Get found)

    Typical setup: Angi, Nextdoor, Yelp

    Role in the stack
    Angi, Nextdoor and Yelp listings.

    What GHD builds and runs
    Consistent listings and source tracking so directory leads get counted.

    Alternate vendors
    HomeAdvisor, Thumbtack, Porch, BBB

  • Website

    Typical setup: Service + area pages

    Role in the stack
    Service and service-area pages that rank locally.

    What GHD builds and runs
    Webflow build with a page per service and town, plus structured data.

    Alternate vendors
    WordPress, Scorpion, Squarespace

  • Call tracking

    Typical setup: CallRail, missed-call text

    Role in the stack
    Most trade leads still arrive by phone.

    What GHD builds and runs
    Call tracking by source and missed-call text-back so no lead is lost.

    Alternate vendors
    CallTrackingMetrics, Podium, Hatch

  • Online booking

    Typical setup: Quote requests, scheduler

    Role in the stack
    Quote requests and scheduling without phone tag.

    What GHD builds and runs
    Online booking connected straight to the field service calendar.

    Alternate vendors
    Housecall Pro booking, ServiceTitan Scheduling Pro, Calendly

  • Field service software (Field operations)

    Typical setup: ServiceTitan, Jobber

    Role in the stack
    Jobs, customers and equipment history.

    What GHD builds and runs
    ServiceTitan or Jobber integration so marketing data and job data match.

    Alternate vendors
    Housecall Pro, FieldEdge, Service Fusion, Workiz

  • Dispatch & techs (Field operations)

    Typical setup: Routes, job photos

    Role in the stack
    Getting the right tech to the right job.

    What GHD builds and runs
    Job details, photos and notes that flow back into the customer record.

    Alternate vendors
    Housecall Pro, FieldPulse, Samsara

  • Invoicing & payments (Field operations)

    Typical setup: QuickBooks, Stripe

    Role in the stack
    Invoices and payments in the field.

    What GHD builds and runs
    QuickBooks and payment sync so revenue ties back to the lead source.

    Alternate vendors
    Square, Xero, Wisetack financing

  • Review requests

    Typical setup: Post-job SMS

    Role in the stack
    Asks for a review while the job is fresh.

    What GHD builds and runs
    Automated post-job review requests that feed your Google profile.

    Alternate vendors
    NiceJob, Podium, Birdeye, BrightLocal

  • Maintenance reminders

    Typical setup: Seasonal tune-ups

    Role in the stack
    Seasonal tune-ups and service plan renewals.

    What GHD builds and runs
    Reminders built from equipment history, the cheapest jobs you will ever book.

    Alternate vendors
    Broadly, Mailchimp, Podium

  • Job dashboard

    Typical setup: Cost per booked job

    Role in the stack
    What each booked job actually costs to win.

    What GHD builds and runs
    A dashboard of cost per booked job and revenue by channel.

    Alternate vendors
    Looker Studio, AgencyAnalytics, ServiceTitan Marketing Pro

Restaurants & hospitality marketing technology stack

Maps, social and delivery apps bring guests in; the website pushes commission-free direct orders and reservations into the POS, and guest data from every visit feeds loyalty, email and SMS that bring people back.

Data flow: Google Maps & reviews to Website; Social & creators to Website; Delivery apps to POS (orders); Website to Direct ordering (order); Website to Reservations; Direct ordering to POS; Reservations to Guest CRM & loyalty; POS to Guest CRM & loyalty (guest data); Guest CRM & loyalty to Email & SMS; POS to Sales dashboard.

  • Google Maps & reviews (Discovery)

    Typical setup: Profile, menu links

    Role in the stack
    How most diners pick where to eat tonight.

    What GHD builds and runs
    Profile, menu links, photos and review responses kept current.

    Alternate vendors
    Yelp for Business, Apple Business Connect, TripAdvisor

  • Social & creators (Discovery)

    Typical setup: Instagram, TikTok

    Role in the stack
    Posts and creators that drive visits and orders.

    What GHD builds and runs
    Content calendar and trackable links that tie social to real orders.

    Alternate vendors
    Later, Planoly, Aspire (creators)

  • Delivery apps (Discovery)

    Typical setup: DoorDash, Uber Eats

    Role in the stack
    Reach on DoorDash and Uber Eats, at a 15 to 30 percent commission.

    What GHD builds and runs
    Menu and pricing strategy that nudges repeat guests toward direct ordering.

    Alternate vendors
    Grubhub, ezCater, Caviar

  • Website

    Typical setup: Menu, hours, events

    Role in the stack
    Menu, hours, events and the order button.

    What GHD builds and runs
    A fast, mobile-first site with menus you can update without a developer.

    Alternate vendors
    BentoBox, Squarespace, Popmenu, WordPress

  • Direct ordering (Ordering)

    Typical setup: No third-party commission

    Role in the stack
    Online orders with no third-party commission.

    What GHD builds and runs
    Toast or Square online ordering embedded in the site and promoted everywhere.

    Alternate vendors
    Owner.com, ChowNow, Olo, BentoBox ordering

  • Reservations (Ordering)

    Typical setup: OpenTable, Resy

    Role in the stack
    Booked tables and waitlists.

    What GHD builds and runs
    OpenTable or Resy setup with guest profiles flowing into your CRM.

    Alternate vendors
    Tock, SevenRooms, Yelp Guest Manager

  • POS

    Typical setup: Toast, Square

    Role in the stack
    Every order from every channel.

    What GHD builds and runs
    POS integrations so sales, menu and guest data line up.

    Alternate vendors
    Clover, SpotOn, Lightspeed, TouchBistro

  • Guest CRM & loyalty

    Typical setup: Toast Loyalty, SevenRooms

    Role in the stack
    Who your regulars are and what they order.

    What GHD builds and runs
    Guest CRM and loyalty that turns first visits into repeat visits.

    Alternate vendors
    Thanx, Paytronix, Punchh

  • Email & SMS

    Typical setup: Offers, events, birthdays

    Role in the stack
    Offers, event invites and birthday rewards.

    What GHD builds and runs
    Segmented email and SMS triggered by visit history.

    Alternate vendors
    Mailchimp, Klaviyo, Attentive, Fishbowl

  • Sales dashboard

    Typical setup: Covers, channel mix

    Role in the stack
    Covers, check average and channel mix.

    What GHD builds and runs
    A weekly sales dashboard across dine-in, pickup and delivery.

    Alternate vendors
    MarginEdge, Restaurant365, Looker Studio

Nonprofits & advocacy marketing technology stack

Campaign channels drive supporters to action pages and donation forms, all records land in one constituent CRM, and segments flow back out to email, SMS and events while a dashboard tracks donors, dollars and actions.

Data flow: Social & ads to Website; Earned media to Website; Website to Donations (give); Website to Petitions & signups; Website to Events & volunteers; Donations to Constituent CRM; Petitions & signups to Constituent CRM; Events & volunteers to Constituent CRM; Constituent CRM to Email (segments); Constituent CRM to Peer-to-peer SMS; Constituent CRM to Impact dashboard.

  • Social & ads (Outreach)

    Typical setup: Meta, Google Grants

    Role in the stack
    Awareness, list growth and fundraising ads.

    What GHD builds and runs
    Google Ad Grants management and social campaigns tied to list goals.

    Alternate vendors
    TikTok Ads, YouTube, Google Ad Grants

  • Earned media (Outreach)

    Typical setup: Press, partners

    Role in the stack
    Earned coverage and partner amplification.

    What GHD builds and runs
    Landing pages and tracking so earned traffic converts too.

    Alternate vendors
    Muck Rack, Cision, Meltwater

  • Website

    Typical setup: Webflow, WordPress

    Role in the stack
    The home base for the mission and every call to action.

    What GHD builds and runs
    Webflow or WordPress builds editors can run themselves.

    Alternate vendors
    Squarespace, Drupal, Framer

  • Donations (Conversion)

    Typical setup: Classy, ActBlue

    Role in the stack
    One-time and recurring donations.

    What GHD builds and runs
    Donation form optimization and sync into the CRM.

    Alternate vendors
    Fundraise Up, Donorbox, GiveButter, Bloomerang Giving

  • Petitions & signups (Conversion)

    Typical setup: Action Network

    Role in the stack
    Petitions, pledges and list signups.

    What GHD builds and runs
    Action forms with source tracking, piped into the CRM.

    Alternate vendors
    NationBuilder, Change.org, Quorum

  • Events & volunteers (Conversion)

    Typical setup: Mobilize, Eventbrite

    Role in the stack
    Events, volunteer shifts and RSVPs.

    What GHD builds and runs
    Attendance and volunteer hours on every supporter record.

    Alternate vendors
    GiveButter events, Eventbrite, VolunteerHub, Galaxy Digital

  • Constituent CRM

    Typical setup: Salesforce NPSP, EveryAction

    Role in the stack
    One record per supporter across giving, actions and events.

    What GHD builds and runs
    CRM setup, deduplication and integrations with every intake tool.

    Alternate vendors
    Bloomerang, Blackbaud Raiser's Edge, Virtuous, NGP VAN

  • Email (Engagement)

    Typical setup: Segmented appeals

    Role in the stack
    Segmented appeals and updates.

    What GHD builds and runs
    Segments by giving history and engagement, with a campaign calendar.

    Alternate vendors
    Mailchimp, Action Network, Mobile Commons

  • Peer-to-peer SMS (Engagement)

    Typical setup: Hustle, Scale to Win

    Role in the stack
    Peer-to-peer texting for rapid response.

    What GHD builds and runs
    List exports and opt-out sync so texting stays compliant.

    Alternate vendors
    ThruText, Spoke, Tatango

  • Impact dashboard

    Typical setup: Donors, $, actions

    Role in the stack
    Donors, dollars and actions at a glance.

    What GHD builds and runs
    Board-ready reporting on retention, revenue and engagement.

    Alternate vendors
    Looker Studio, Tableau, Blackbaud Analytics

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