The objective of this project is to optimize the client's landing pages to increase conversions and improve the user experience.
The scope of this project includes conducting a thorough analysis of the client's current landing pages, identifying areas of improvement, and implementing changes to increase conversions. This may include A/B testing, redesigning the layout, and adjusting the copy. We will also provide recommendations for ongoing optimization.
The deliverables for this project include a detailed report of our findings and recommendations, a redesign of the landing pages, and a training session for the client's team on how to maintain and continue to optimize the landing pages. We will also provide ongoing support for any future optimization efforts.
*Please note that this is a general project brief and the actual details may vary depending on the client's specific needs and requirements.