The objective of this project is to help the client segment their customer base in order to better understand and target specific groups of consumers. This will allow the client to create more effective marketing campaigns and improve their overall ROI.
The scope of this project includes conducting research on the client's current customer base, including their demographics, behaviors, and purchasing habits. The project will also include analyzing the client's existing data, such as website and social media analytics. Additional research may include surveys and interviews with current customers. The project will also include identifying and segmenting the customer base into different groups, such as by demographics, behavior, or purchase history.
The deliverables for this project will include a detailed report outlining the segmentation of the client's customer base, including demographic information, behaviors, and purchasing habits for each segment. The report will also include recommendations for targeted marketing campaigns and strategies for each segment. Additionally, it will include a data analysis of customer patterns and trends. The project will conclude with a presentation to the client to review the findings and discuss how they can be used to inform and improve their digital marketing strategy.
*Please note that this is a general project brief and the actual details may vary depending on the client's specific needs and requirements.