PROBLEM

We need to calculate our cost per lead

SOLUTION

Project Brief

The main objective of this project is to help the client understand and calculate their cost per lead generated by their current digital marketing efforts.

Scope

  • Research and gather information on the client's current marketing campaigns and lead generation strategies
  • Analyze data on lead generation costs, including advertising and marketing expenses
  • Develop a method for accurately tracking and measuring lead generation efforts
  • Provide a detailed report on the cost per lead for each campaign and overall for the client
  • Suggest recommendations for improving cost efficiency and increasing lead generation

Deliverables

  • A detailed report on the current cost per lead for each campaign and overall for the client
  • A breakdown of lead generation costs including advertising and marketing expenses
  • Recommendations for improving cost efficiency and increasing lead generation
  • A method for accurately tracking and measuring lead generation efforts in the future.
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*Please note that this is a general project brief and the actual details may vary depending on the client's specific needs and requirements.

Technologies & Platforms Used

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