PROBLEM

We need to come up with a content strategy that grows organic search traffic

SOLUTION

Project Brief

The objective of this project is to develop a comprehensive content strategy that will increase organic search traffic to the client's website.

Scope

  • Research: We will conduct a thorough analysis of the client's industry, competitors, and target audience to identify key topics and keywords that will drive organic search traffic.
  • Strategy development: Based on our research, we will develop a content strategy that includes a mix of evergreen and timely content that is optimized for search engines and aligns with the client's business goals.
  • Implementation: We will work with the client to implement the content strategy and produce the necessary content.
  • Optimization: We will continuously monitor and optimize the content strategy and performance to ensure that it continues to drive organic search traffic.

Deliverables

  • Research report: A report that summarizes our findings from the research phase and outlines the key topics and keywords that will drive organic search traffic.
  • Content strategy: A comprehensive content strategy that includes a content calendar, guidelines for content creation and optimization, and a plan for implementing the strategy.
  • Content: A set of high-quality, optimized content that aligns with the content strategy.
  • Performance report: A report that tracks the performance of the content strategy and provides recommendations for future optimization.

*Please note that this is a general project brief and the actual details may vary depending on the client's specific needs and requirements.

Technologies & Platforms Used

No items found.